Name an industry that has grown in double digits consistently in terms of production, sales and jobs during this past 10 years. Name one that operates under extraordinarily tight limits and rules. Name one that creates new, popular products on a weekly basis (over 300 a year). Name one that consistently gives back to local communities through regular charitable giving campaigns. Name one that is under attack – once again – for their success.
The Answer: The Montana Craft Beer Industry tops the list and passes all of these tests.
Just imagine if your local ice cream store was required to sell 60 percent of the ice cream that it makes in half gallons through local grocers, and they couldn’t sell cones because they compete with large ice cream manufacturers. Doesn’t sound like a very good business model, does it?