Printing for Less

The exterior of Printing for Less.

A Livingston print shop is expanding, doubling the size of its plant.

A large employer for Bozeman and Livingston, Printing For Less will unveil its new new production and warehouse space in mid-July, according to a news release. That will bring the total size of its building to 101,000 square feet.

The expansion comes after PFL landed a $25 million capital investment from Goldman Sachs last year. PFL has grown past the point of just being a print shop to being half a marketing technology company and half e-commerce and commercial printing center, said chief marketing officer Daniel Gaugler.

Developing automation technology to help companies with marketing using physical materials, like mail, has helped accelerate PFL’s growth and double the company’s size in recent years. In addition to Livingston, PFL has expanded to offices in Bozeman, Billings and Indianapolis.

Gaugler attributes that success to positive outcomes for its customers, such as Gap, Google and Meineke. The company is also doing something unique, he said, in combining digital and physical marketing.

“So they’re investing heavily in the technology that PFL provides as well as the print side of things,” he said. “When they look at what we’re doing, no one else is doing it and able to do it the way we are.”

With 350 employees in Montana, Gaugler said the production building won’t produce new jobs, but the company is always looking for new workers, he said.

As with much of the tech industry in the Bozeman and Livingston areas, PFL has felt the worker shortage, he said. The company has had the most luck recruiting through employee referrals and at Montana State University and the Montana Code School.

“While we are 400 team members strong, we operate very much like a startup, but with the resources of a larger company,” he said.

PFL expanded to Indianapolis in October 2018 to grow its pool of employees and have greater access to East Coast clients, but Gaugler said Montana will remain its home base.

“But what’s made Montana a good fit for us is the people, the talent we can find, the work ethic and a generally friendly business climate in Montana in which we operate,” he said.

Abby Lynes can be reached at alynes@dailychronicle.com or 406-582-2651. Follow her on Twitter @Abby_Lynes.

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