A hub for downtown nightlife, it’s easy to forget Main Street’s Bozeman Hotel building was once, well, a hotel.

A new cocktail lounge, Room 1, wants to change that, bringing customers back to the building’s days as an elegant hotel.

“It is designed after a hotel bar because of the Bozeman Hotel building,” lounge owner Josh Palmer said. “This was Room 1 when it was a hotel.”

Room 1 opened June 13 in the former Old Bozeman Beads space, offering craft cocktails, beer and wine on a rotating menu. The focus is on classic cocktails, serving a variety of takes on an old fashioned and contemporary and tiki drinks, said general manager Rory Kerwin.

Prices range from $9 to $15 for cocktails, $5 to $6 for beer and $9 to $14 for wine.

The lounge wants to focus on educating customers on different drinks and liquors, building relationships with patrons, Palmer said.

“We thought there was a need in Bozeman to have a smaller bar for craft cocktails,” he said. “Our focus is to have a non-intimidating, approachable spot to try different things.”

At 425 square feet, Palmer described the space as “intimate,” where “you don’t have to worry about being run over by a crowd.” He said Bozeman’s so busy, it’s nice to have a spot to relax and get away from everything.

Room 1 is also a good place to go on a date, or before or after dinner, he said. It can be rented out for special events as well.

The space has been vacant for a few years, as owners worked on the concept for Room 1 and got a liquor license. While vacant, it was sometimes rented out for special events and meetings.

An owner of businesses including 14 North, Pour House Bar & Grill and Midtown Tavern, Palmer also wants to open a new business in the old Zebra Cocktail Lounge in the basement of the Bozeman Hotel building. They’re brainstorming ideas right now but are doing demolition to expose the original brick and hope to open in late fall.

“The Bozeman Hotel, to us, is important,” he said. “We love [it].”

Room 1 is located at 321 E. Main St., and can be entered through the first door to the right after walking through the main entrance. It’s open from Wednesday to Friday from 5 p.m. until late.

Abby Lynes can be reached at alynes@dailychronicle.com or 406-582-2651. Follow her on Twitter @Abby_Lynes.

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