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In some Tampa Bay-area schools, students use foam rollers and vibrating spheres to massage their muscles as they work toward goals for strength and flexibility. It’s all part of a new physical education curriculum from quarterback Tom Brady, whose vision for healthy living is fueling a fitness empire.

The arrangement with schools in Pinellas County, Florida, marks a foray into education for the Tampa Bay Buccaneers superstar and his methods — including some that have been criticized as pseudoscience.

Physical education experts have raised questions about the approach’s suitability for school-age children. But the program — and its connection with the seven-time Super Bowl champion — has stirred student interest in fitness and nutrition, others say.

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